Marketing Holiday Cottage To Full Potential
Where to start with marketing a cottage to its full potential? First of all, you must find location with beautiful scenery. The location must attract visitors and will make them come back again. –
We all know first impression is vital for guests when they arrive, but very often this small missed by owners. We get used to seeing things that are slightly out of place and over time they do not register anymore; your task is to ask someone with a fresh pair of eyes pick up on anything that may stand out to a visitor.
The popularity of a property and level of income that might be achieved is based not just on the size of it and numbers it can accommodate, but also on what the property is, where it is, as well as how well decorated, furnished and equipped it is.
Some key things to consider:
Sitting-rooms
You should always have enough comfortable seating to accommodate everyone, as well as if possible, have removable covers with a spare set to permit for the odd accident with red cry or coffee;
Dining-rooms
No longer essential and lots of cottages have open-plan living-rooms to maximize the space, just make sure there’s a good seating area somewhere in the property;
Kitchens
Wherever possible should be equipped with all modern conveniences, including dishwashers as well as washing machines, even if the property is just for two people;
Bedrooms
Beds should be as huge as possible, five or even six doubles are becoming more popular, or better still, put in zip and link beds which gives more flexibility;
Bathrooms
If your property will be accommodating four people or more, then there should be two bathrooms or shower-rooms.
If you’re starting from scratch with a property, its far better to include as many bathrooms as possible.
Good quality bed linen is essential, synthetic as well as feather duvets and pillows, to permit for those people with allergies;
If towels are provided, as well as this is becoming the norm, then there should be at least one huge bath towel and hand towel per person.
Put in good quality pots and pans, inexpensive saucepans look nice even after a few weeks of heavy use and will not need replacing every year;
If there are babies in the party, provide disposal bags for nappies to prevent guests unwittingly coming to grief with country plumbing;
Provide recycling information and the boxes or bags in which to recycle.
One more side of property owning – the side the visitor will not see, unless things go wrong – is maintenance. I advise owners on things like the financial advantages of running the cottage as a business, putting the house on business rates rather than domestic council tax, insurance and public liability requirements and information on the various statutory regulations that apply to self catering.
This may all sound a bit overwhelming, but working with a property manager and taking the time to get the property in order will ensure that a cottage books well and both the owners and guests are happy.
Lots of people prefer spending their holidays outside the city limits. Certainly for those people holiday cottage rental would be of interest. There are different ways to look for holiday cottages but the most convenient one is the web network. Avail yourself of Google or any other search engine to find country cottages and you will get a number of options to select from.
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